The virtual Porsche: How a filmmaker created an entire commercial and behind-the-scenes video with AI
Filmmaker László Gaál created an entire Porsche commercial and behind-the-scenes video with Google's Veo 2 AI, without a real car or film crew, showing the democratization of film production.
At the beginning of 2025, filmmaker László Gaál did what previously seemed impossible: he produced an entire Porsche commercial and a behind-the-scenes video... almost entirely with AI. No production crew, no location scouts, no Porsche on set - just his creative vision and an AI tool. The result was so amazing that many took it for real. A single creator who turned the film industry upside down by making something that would normally require a team and a nice budget.
What exactly was the Porsche AI commercial?
Gaál created “The Pisanos”, an unofficial spec commercial for Porsche, complete with a professional-looking “behind-the-scenes” (BTS) video. The amazing thing: Almost everything in this content - from exotic locations to Porsche shots and even on-set footage - was generated with Google DeepMind's Veo 2, an advanced text-to-video AI. The only 'real' recording was Gaál's own talking-head cameo in the BTS video.
The commercial shows a glossy, cinematic presentation of a Porsche driving through beautiful landscapes - something that would normally require a team of professionals, expensive cameras, permits and, of course, a real Porsche. The tongue-in-cheek BTS video shows how a 'crew' is hard at work shooting, reinforcing the illusion of a conventional production.
Watch the commercial here:
The amazing results
The spec commercial went viral on Reddit and generated huge appreciation for its cinematic quality. The experiment had a fast production time: approximately 12 days for the main ad and 4 additional days for the BTS footage. In total, dozens of short video clips were rendered that together formed a coherent story.
The campaign sparked an intensive discussion about AI in filmmaking. It demonstrated how one person with the right AI tools could produce content that “could have cost tons” with an entire crew in traditional production. Although not an official Porsche project, it generated significant PR buzz as an example of AI's disruptive creative power.
Watch the behind the scenes video here:
How did Gaál achieve this?
Technical approach
- Access to cutting-edge AI: Gaál had early access to Google's Veo 2, an advanced text-to-video AI model that isn't widely available yet.
- Iterative prompt engineering: He spent around 16 days describing scenes in detail, generating dozens of short video clips. Each prompt had to be carefully drafted to maintain consistency.
- Character consistency: One of the biggest challenges was keeping characters and scenes consistent without reference images. The AI couldn't “remember” what characters looked like in previous scenes, so Gaál had to provide very accurate descriptions.
- Human finishing touch: For the voice-over narration, he hired a voice actor via Fiverr, and added stock music to enhance the atmosphere.
- Sequential assembly: The individual AI-generated clips were merged into a seamless commercial that looked like one.
Workflow example
- Gaál would write a prompt like: “A sleek silver Porsche drives along a coastal mountain road, golden sunset, cinematic wide shot, professional car commercial quality”
- Veo 2 would then generate a short video clip (a few seconds)
- He assessed the result and adjusted his prompt or generated a new scene.
- Dozens of these fragments were created and later merged into editing.
- For the BTS footage, he used similar prompts but focused on showing a film set, such as: “Film crew setting up camera equipment on location, director pointing, behind the scenes footage, documentary style”
What makes this case so impressive?
The most amazing aspect is the gap that this case bridges: from “AI can make fun pictures” to “AI can tell a complete cinematic story”. The quality of the footage was so high that it was impossible for many viewers to distinguish from traditionally produced content.
In addition, this case shows a dramatic democratization of film production. What previously required millions of dollars, dozens of professionals, and months of planning was reduced to one person with a computer for several weeks. This fundamentally pushes the boundaries of what is possible for individual creators.
The meta-aspect also makes this case special: Gaál created not only a commercial, but also a BTS video that documents the process - a self-reflective layer that further highlights the technological breakthrough.
Why is this an AI supercharged project?
This case is a textbook example of AI supercharging due to multiple factors:
- Speed: A production that would normally take months was completed in approximately 16 days
- Cost savings: What would normally require a budget of hundreds of thousands of euros (crew, locations, Porsche rental, equipment) was achieved at a fraction of the cost
- Democratization of expertise: Gaál did not need a full film team - the AI effectively replaced specialists such as cinematographers, special effects artists, and location scouts
- Creativity reinforces: Instead of being limited by practical considerations (what is filmable?) , Gaál was able to work entirely from his creative vision
- Scalability: Using the same approach, he could make dozens of variations for different markets or target groups without extra recording days.
The challenges and limitations
While impressive, this project also had clear limitations:
- Character persistence: One of the biggest challenges was keeping characters consistent across scenes. Because the AI was unable to use reference images, the external features sometimes changed subtly.
- Limited control over details: Gaál was able to make suggestions via prompts, but did not have the frame-by-frame control that a traditional director has.
- Technology accessibility: Veo 2 isn't widely available yet, which means most creators can't match these results yet.
- Length of excerpts: The AI generated short clips that needed to be merged, making longer, uninterrupted scenes difficult.
- Ethical and legal questions: The project raises questions about trademark law (it was an unauthorized Porsche commercial) and the future of creative work.
The impact and potential for your marketing team
This case illustrates a fundamental shift in what marketing teams can consider for their content:
- Risk-free exploration: You can visualize concepts before major investments in production - “pre-visualization on steroids”
- Niche specific content: Create specialized content for smaller target groups where traditional production budgets cannot be justified
- Faster iterations: Test different creative directions with no reshoot costs
- Smaller teams, bigger results: Even with limited resources, you can produce visually impressive content
- Geographic barriers broken: International locations and settings without travel costs or logistical challenges
While not all marketing teams already have access to Veo 2, this case shows where the technology is headed. It's a preview of what marketing production can look like in a few years.
Practical key takeaways
- Start building text-to-video expertise: Experiment now with available tools such as Runway, Midjourney, or other text-to-video/image platforms
- Develop prompt engineering skills: The quality of your output depends a lot on the quality of your prompts - invest in this skill
- Think about modular content: Plan content that you can split into short, AI-generable segments and combine later
- Consider a hybrid approach: Combine AI-generated elements with traditional video for best short-term results
- Anticipate lower production budgets: Get ready for a future where some production budgets can drastically fall
- Conceptual freedom: Start exploring ideas that would have previously been “too expensive to film”
- Think about new skills: Prompt engineering and AI content curation are becoming essential skills for marketing teams
Are you ready for the AI marketing revolution?
László Gaál's Porsche AI commercial shows how rapidly the marketing landscape is changing. What until recently seemed like science fiction is now at your fingertips. The question is no longer whether AI will transform your marketing team, but how quickly you will embrace it.
In our next case, we'll explore how Coca-Cola involved fans around the world in their “Create Real Magic” campaign, where consumers were able to create their own AI artworks with iconic Coca-Cola elements. A perfect demonstration of how AI helps not only create content, but also create deeper brand engagement.
This article is part of our “AI Supercharged Campaigns” series, highlighting the most innovative and inspiring AI marketing cases that can inspire your team.